Powered by Behavioural Intelligence
Own
Own
The Habit
Brandi is a youth marketing agency in Singapore that positions your brand at the transformative life stages where Gen Z habits are formed.
Brandi is a youth marketing agency in Singapore that positions your brand at the transformative life stages where Gen Z habits are formed.
Your biggest competitor isn't another brand. It's established habits. Brandi shapes the habits that make your brand the natural choice combining behavioural intelligence with creator seeding, experiential sampling and peer influence to win Singapore's Gen Z consumers.
Curated storytelling seeded through hand-picked creators. We place your product with Singapore creators whose audiences genuinely match your brand generating authentic content Gen Z actually trusts.
Allow audiences to experience your product in the moments it was made for. Tap into campus activations, youth events and targeted sampling drives across Singapore.
Authentic peer influence that shapes brand preference. Our brand ambassador network puts real voices inside the communities you want to reach to. Position your brand among students, young professionals and micro creators
From household names to ambitious challengers, we've helped brands become part of a generation's habits through youth marketing campaigns across Singapore. Now it's your turn.
A youth marketing agency specialises in reaching Gen Z and young millennial audiences through the channels and cultural context. Leverage on creators, peer voices and real-world experiences rather than traditional advertising. Brandi is a youth marketing agency in Singapore focused specifically on habit formation: positioning brands at the transformative life stages where consumer habits are still forming. Read our complete guide to youth marketing in Singapore for the full picture.
Creator seeding means placing your product in the hands of carefully selected creators with no payment and no obligation to post, letting authentic content emerge naturally. Paid influencer marketing guarantees deliverables but reads as advertising. Seeding produces organic, trust-driven content that Gen Z audiences respond to far more strongly well-run campaigns typically see 30 to 50 percent of seeded creators post organically.
Brandi has run youth marketing campaigns for brands including L'Oréal, Maybelline New York, Coca-Cola, Ribena, Himalaya, Goodmood, Super Ring and Three Leg spanning beauty and cosmetics, FMCG, beverage, health and wellness, and snack categories across Singapore and the wider region.
Experiential sampling puts your product into your audience's hands at the moment and place it was made for campus activations at NUS, NTU and SMU, youth lifestyle events, or targeted sampling drives. For Gen Z, physical trial paired with creator content is one of the fastest routes to habit formation, because trying a product in a relevant moment creates a memory advertising alone cannot.
Behavioural intelligence is the practice of understanding not just who your audience is, but what life stage they are in and which habits are currently forming. Habits are most open to change during major life transitions university orientation, a first paycheck, moving home. Brandi targets these windows so your brand becomes the default choice before those habits close.
Brandi runs campaigns across TikTok and Instagram, alongside in-person campus and event channels in Singapore. Our approach is platform-agnostic we go where your target audience spends time at the life stage that matters. Get in touch to discuss the right mix for your brand.
Let's unlock the growth your brand has been waiting for. Whether you're launching a product, entering the Singapore market, or winning Gen Z from a competitor we're ready.
Partnership@brandiasia.com
Singapore